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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, June 22, 2003
Written & Published by Philip E. Humbert, PhD
Visit our website at: http://www.philiphumbert.com


Table of Contents:

1. The One-Minute TIP
2. Welcome Notes
3. Reading for Greatness
4. Quotes of the Week
5. Strictly Business:  Branding at 50 Paces 
6. Resources and Tools for YOUR Success!
7. Humor:  Church Bulletin Bloopers

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============================================
1. The One-Minute TIP

"Those who do not read are no better off than those who
cannot read", and I would go a step further to argue that
those who refuse to make time for reading are tragically
poor, for they are needlessly holding themselves back.
Brian Tracy argues that reading a few minutes each morning,
on your lunch break or before bed is THE key to success in
any field, and I agree.

============================================
2. Welcome Notes

This week, I re-read my favorite copy of "Walden" by Henry
Thoreau. Some how, many years ago, I got a copy with a
genuine sewn binding and heavy paper. I suspect I've had it
over 30 years and have read it a dozen or more times. In
the margins, I have notes about my earlier notes!

This week, I noticed how special it is to read an familiar
book one more time. Over the years, I've changed. The
things that impress me have changed, and it's wonderful to
see my "old self" in my underlining and notes from an
earlier age. I saw a note that at some point, probably in
college, I was paying $150/month in rent! (Those were the
days!) It's a wonderful walk down memory lane, and I hope
each of you have a similar book that you love, re-read from
time to time, and use to mark your own progress through
life.

Some books are worth paying a bit more for, and getting in
hard-cover rather than paperback. Some books grow with us
through the years.

Remember, you are always encouraged to forward TIP's to
anyone who might enjoy it. Your recommendation is how we
grow. Just hit the "Forward" button on your email, and
send it to as many folks as you'd like. Thanks!


============================================
3:  Reading for Greatness

My father taught me to read. I suppose my first grade
teachers taught me my A-B-C's, but my father taught me the
joys and possibilities of reading, and I've been at it ever
since. Reading is the key to insight, understanding and
ultimately, performance.

A couple of years ago, my friend Michael Angier, wrote an
article titled, "Leaders are Readers" and he talked about
the necessity of reading. Greatness in any field is based
on a willingness to read well, widely, and much. Whether in
business or in parenting, in our hobbies or in romance, we
do not have time to learn every skill by chance! Reading is
NOT a luxury; it is the most efficient path to life's
greatest achievements!

Others have gone before us, and they left a trail. Whether
the challenge is communicating with a rebellious teenager,
writing a screen-play or building a business, we impoverish
ourselves if we refuse to learn the lessons, mistakes and
discoveries of others.

This summer I am working my way through Roy Jenkin's
massive biography of Winston Churchill and this week I
found a HUGE key to his greatness, courage, eloquence and
wisdom. As a young man, he certainly did not impress those
around him as holding the potential for genius, so where
did he get it?

He was educated in England's private school system and went
into the Army afterward. Between the ages of 18 and 22, he
was in India, was involved in three military campaigns, and
became an expert polo player. During this time, he decided
that he was not adequately prepared him for the future he
envisioned, and he decided to do something about it.

In his "spare time" he read Gibbon's eight-volume set, "The
Decline and Fall of the Roman Empire" and Macaulay's twelve-
volume history of England. Later, he had his mother send
him 27 volumes of Parliamentary debates so he could study
them line by line - a massive exercise that helped him
enormously later in his career. At one point he wrote to
his mother that his quota was "Fifty pages of Macaulay and
25 of Gibbon every day."

During that same period he also wrote histories of two
British military campaigns and a novel!

While every one knows about his later accomplishments, I
had not known or appreciated his willingness to PREPARE FOR
GREATNESS. That, I believe, is the critical missing piece.

When Lee Iococca was turning Chrysler Corporation around, I
heard him say he read two books on business every week.
Similarly, when I was in Seminary, the great Presbyterian
preacher, Bruce Thieleman, insisted that we read at least
two books a week if we were serious about meeting the needs
of our congregations.

I admit, I have failed on that count. Like most of us, I
claim that I am "too busy" to read that much. But reading,
perhaps more than any other activity, has enlarged my life,
enriched my purse, and expanded my world.

"Those who do not read are no better off than those who
cannot read", and I would go a step further to argue that
those who refuse to make time for reading are tragically
poor, for they are needlessly holding themselves back.
Brian Tracy argues that reading a few minutes each morning,
on your lunch break or before bed is THE key to success in
any field, and I agree.

Winston Churchill read. While a young man, in the Army, in
the midst of military campaigns, he read an enormous amount
of material, and the investment served him (and the world)
very well indeed. This week, pick a book. Read!


============================================
4. Quotes of the Week

"God gives talent, work transforms talent into genius."
                                          -- Anna Pavlova

"In this world it is not what we take up, but what we give
up, that makes us rich."
                                          -- Henry Ward Beecher

"We write our own destiny. We become what we do."
                                          -- Madame Chiang Kai-Shek

"There are two cardinal sins from which all others spring:
impatience and laziness."
                                          -- Franz Kafka


============================================
5. Strictly Business:  Branding at 50 Paces

What color shirt does Tiger Woods wear almost every Sunday?
Golfers around the world know this one: RED!

Now, here's a more obscure test for middle-aged golfing
fans: What color does Gary Player wear almost every
weekend? Answer: For 30 years, Gary Player has been known
for his black shirts and slacks.

Why is that important? Because branding makes a difference!

Here's a true story. Recently, I needed a small gift to
repay a favor from a friend, who I know enjoys cigars. I
asked another friend for a recommendation and instead of
giving me a name, Bill Honsowetz walked me across the
parking lot to his car and gave me two beautiful cigars.
I asked him why and his response was that the cigars (for
people who enjoy them) were part of his marketing program.

Well. I'd never heard anything quite like that, but I gave
the cigars to Jeff and to my surprise, he was delighted and
immediately asked me where I got them. I told him the
story, and within two weeks, Bill had a new business
client. Hmmm....

The point is NOT about cigars, folks!

My friend and colleague, Joeann Fossland, is known for her
bright red outfits and her big, floppy red hats. At any
coaching convention, you can spot Joeann across the hotel
lobby at 50 paces. It's memorable, tasteful, and
distinctive. (Check her website at: www.joeann.com)

For the past several years, when I lead corporate
workshops, I've worn a "uniform" of dress slacks and a nice
golf shirt with my logo and a slogan tastefully embroidered
on the breast. I've become known for it, and it certainly
keeps packing to a minimum!

The point is this: Whatever your profession or role, if you
can develop a distinctive and appropriate "uniform", it
will dramatically increase your brand memory and recognition.
I'm not sure about the cigars, but everyone knows the
Century 21(tm) yellow blazers, right? Think about it.


============================================
6. Resources and Tools for YOUR Success!

   "Think Right Now"
   Technology to Reach Your Goals & Change Your Life

In the past, dozens of systems have promised to make goal-setting
effortless, and most don't work. In the end, changing your life
requires that you make changes! (Like, duh!) Fortunately, psychology's understanding of how change can be positive and powerful (some
changes are FUN!) has improved dramatically, and "Think Right
Now" has taken advantage of these insights.

I have been using TRN tapes with clients, and their quit-
smoking, healthy diet, sales, and goal-setting tapes have
worked WONDERS! (I have no personal knowledge of their
other tapes, but assume they are just as effective.) If you
are serious about quitting smoking, eating healthier, or
increasing your sales results, I urge you to give these a
try! They really work!

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If you are in the "sales game" and want to dramatically
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Over the years, I've paid lots of money for shopping carts,
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============================================
7. Humor:   Church Bulletin Bloopers 

[ NOTE: Last week I mentioned that I lost my collection of
quips, quotes and one-liners when our server crashed a
month ago, and this week many of you forwarded some GREAT
humor - Thank you! If you've got some good (clean) stuff,
please send it to: Coach@philiphumbert.com ]

Richard Ross often sends me smiles, and this week he sent
these bloopers from church bulletins. Thanks, Richard!
(Visit his website at: www.emotionalfreedom.com)

Thank God for church secretaries. These sentences actually
appeared in church bulletins or were announced in church
services:

* Bertha Belch, a missionary from Africa, will be
speaking tonight at Calvary Methodist. Come hear Bertha
Belch all the way from Africa.

* The sermon this morning: "Jesus Walks on the Water."
The sermon tonight: "Searching for Jesus."

* "Ladies, don't forget the rummage sale. It's a chance to
get rid of those things not worth keeping around the house.
Don't forget your husbands.

* Don't let worry kill you off - let the Church help.

* Miss Charlene Mason sang "I will not pass this way
again," giving obvious pleasure to the congregation.

* Barbara remains in the hospital and needs blood donors
for more transfusions. She is also having trouble sleeping
and requests tapes of Pastor Jack's sermons.

* Irving Benson and Jessie Carter were married on October
24th in the church. So ends a friendship that began in
their school days.

* A bean supper will be held on Tuesday evening in the
church hall. Music will follow.

* Scouts are saving aluminum cans, bottles and other items
to be recycled. Proceeds will be used to cripple children.

* Please place your donation in the envelope along with the
deceased person you want remembered.

* The church will host an evening of fine dining, superb
entertainment and gracious hostility.

* Potluck supper Sunday at 5:00 p.m. - prayer and
medication to follow.

* The ladies of the Church have cast off clothing of every
kind. They may be seen in the basement on Friday afternoon.

* This evening at 7 p.m. there will be a hymn sing in the
park across from the Church. Bring a blanket and come
prepared to sin.

* Ladies Bible Study will be held Thursday morning at 10
a.m. All ladies are invited to lunch in the Fellowship Hall
after the B.S. is done.

* Low Self Esteem Support Group will meet Thursday at 7
p.m. Please use the back door.

* The eighth-graders will be presenting Shakespeare's
Hamlet in the Church basement Friday at 7 p.m. The
congregation is invited to attend this tragedy

* The Associate Minister unveiled the church's new tithing
campaign slogan last Sunday: "I Upped My Pledge - Up Yours."



============================================

Be kind to yourself and to someone else, and have a
wonder-FULL week!



Philip E. Humbert, PhD,
Resources for Success!
tm
President, The Philip E. Humbert Group, Inc.


Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:
www.philiphumbert.com.

Copyright (c) 2003, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
You may copy, forward or distribute TIP's if this
copyright notice and full information for contacting
Dr Philip E. Humbert are included. Contact him at:
www.philiphumbert.com or email:  Coach@philiphumbert.com.

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