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Welcome to The Innovative Professional's (TIP's) Letter!
Sunday, October 19, 2003
Written & Published by Philip E. Humbert, PhD
Visit our website at: http://www.philiphumbert.com


Table of Contents:

1. The One-Minute TIP
2. Welcome Notes
3. Industry, Frugality and Charity
4. Quotes of the Week
5. Strictly Business:  Fame or Mere Notoriety?   
6. Resources and Tools for YOUR Success!
7. Humor:   Quality of Life Until 80!

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============================================
1. The One-Minute TIP

We ought to read biographies not to prove that great people
are flawed, but to see what we can learn from their experience.
We read self-help books, use audio programs and attend
seminars not to find one that magically solves all our
problems, but for inspiration to do our best, to be our best.

============================================
2. Welcome Notes

We've had several cool, rainy days, much like the
stereotype many people associate with Oregon, but today is
absolutely gorgeous! It's warm, breezy, and I'm out here
on the deck enjoying one of those late-autumn days when
life if just about perfect. Two Maple trees across the
road are at the height of their color, and an hour ago
several deer, including a surprisingly young fawn, ran
across the field. I hope wherever you are, life is just as
rich, sunny and rewarding!

Over the years, Mary and I have worked hard to create the
life we truly want for ourselves, and on days like this, I
just have to stop and be grateful. We are incredibly blessed!


============================================
3:  Industry, Frugality and Charity 

This week I read Walter Isaacson's magnificent new
biography of Benjamin Franklin and it truly deserves the
acclaim it has received. I've read several biographies of
Franklin and earlier this year I read Edmund Morgan's book
which is also good (and shorter), but Isaacson has achieved
something remarkable in capturing the man and his story.

One of the things Franklin is most famous for are the 13
virtues he listed early in his life and then pursued on a
weekly basis for the next 50 years. Many people criticize
them for being too materialistic, but how many of us ever
take the time to list our values and commit to living them
out? I think it's a remarkable achievement and his list
contributed to his personal success, and to the building of
our nation.

On his list, two items stand out and I would add a third.

1. Industry.

Throughout his life, Franklin was an entrepreneur, but for
him "industry" meant more than being busy. As far as I
know, he was the first to point out the difference between
being "busy" and getting things done. Peter Drucker has
become famous for that distinction, but I credit Franklin
for noticing it 200 years earlier.

Franklin was the first to caution against being distracted
by the many invitations, temptations and challenges of
modern life. Today he would talk about the temptation to
become either a "television junkie" on the one hand, and
the temptation to join every club and attend every meeting
on the other. Throughout his life, Franklin was FOCUSED!

He was gregarious, enjoyed pubs and joined many
organizations. He was active in his community, but he also
practiced moderation. He knew how to get things done. He
knew the importance of achieving his goals and sticking to
his priorities. When it was time to work, he produced.

I think we confuse busy-ness with productivity. Franklin
would encourage us to "do less and achieve more." It's a
lesson worth pondering.

2. Frugality.

Franklin knew the value of living within our means. If
modern society tempts us to be busy, it definitely tempts
us to spend. There are so many toys, so many diversions,
so many products and services, and credit cards make it
easy to have them all, but Franklin would not have fallen
for it.

If I can paraphrase him, he understood the importance of
maintaining adequate "reserves" in our lives. Too often we
live on the edge, straining our finances, our energy, our
schedules and other resources. Franklin knew the
importance of showing up rested and ready for the day.

He knew that no one does their best when they are tired,
worried, distracted or rushed. He knew that being "broke"
is no way to live the good life. Live within your means.

3. Charity.

Generosity and making a contribution do not appear on
Franklin's list of virtues, which is curious since he
constantly sought to make a difference. He developed
lending libraries and universities. He contributed time
and enormous energy to politics and to improving society.
He fought for justice and in the 1730's he spoke out for
women's rights.

Even though it was not named on his list of virtues, he
understood that industry and frugality without generosity
leads to greed and a narrow, tedious life.

I know I will get emails pointing out that Franklin
certainly had his faults. Who doesn't?

The point is not that he was perfect. He wasn't. But we
ought to read biographies not to prove that great people
are flawed, but to see what we can learn from their
experience. We ought to read self-help books, use audio
programs and attend seminars not to find one that magically
solves all our problems, but for inspiration to do our
best, to be our best.



============================================
4. Quotes of the Week

"Be faithful in small things because it is in them that
your strength lies."
                                         -- Mother Teresa

"We have much to do together. Let us do it in wisdom and
love and joy. Let us make this the human experience."
                                         -- Gary Zukav

"We are, and become, what we think about most."
                                         -- Unknown"

"We would worry less about what others think of us if we
realized how seldom they do."
                                         -- Ethel Barrett


============================================
5. Strictly Business:   Fame or Mere Notoriety?

Have you been fascinated by the on-again, off-again romance
between Jennifer Lopez and Ben Affleck? Apparently
millions have been and I find that fascinating. What does
it have to do with business? Lots!

There is tremendous emphasis on "branding" and achieving
recognition for your company, your goods and services.
Obviously, every business wants its name, logo and ads to
be recognized. Being recognized for the quality of your
work is a good thing!

But I think there is confusion between positive recognition
and mere notoriety. Whatever is going on with Ben and "J-
Lo" (did I get that right?) is probably none of our
business and certainly doesn't strike me as contributing to
my sense of their maturity, wisdom, or talent as
performers.

For most professionals and entrepreneurs, having a few
dozen "raving fans" is a vital key to word of mouth
advertising, and it can be so simple, so inexpensive and so
powerful that I am always amazed when I see businesses over-
look it. I see restaurants straining their budget on
advertising, or real estate companies doing mass mailings,
and I always wonder how effective it really is.

Powerful word of mouth marketing can be as simple as
reminding your customers to "please tell your friends." If
you want to go further, use two-for-one coupons or send
thank-you notes when clients refer new people. This is not
hard! Marketing is about "wow-ing" your customers. It's
about providing service, support and valuable "extras" that
keep your best customers coming back - with their friends
in tow!

There are lots of public relations gimmicks that will get
you noticed, but never confuse notoriety with respect,
admiration and a positive reputation.


============================================
6. Resources and Tools for YOUR Success!

#1 Benjamin Franklin
By Walter Isaacson

One of the most powerful tools I know for changing your
life is to regularly study the lives of great people, and
Ben Franklin has long been one of my heroes for his
practical approach to life. He understood business, money
and financial success, but also lived a balanced life of
friends, community involvement and generosity. And, he was
flawed, and there is a cautionary tale in some of that.
This new biography is one of the best I've seen and I
highly recommend it. Buy it, and read it twice - once
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============================================
7. Humor:    Quality of Life Until 80!

This is one of those stories that I seriously doubt
actually happened, but it's cute and makes a good point!
Bob Armstrong sent it to me a while back and I thought I'd
pass it along. Enjoy!

Recently a man picked a new primary care physician. After
two visits and exhaustive lab tests, he said I was doing
"fairly well" for my age. A little concerned about that
comment, I couldn't resist asking him, "Do you think I'll
live to be 80?"

He asked, "Well, do you smoke tobacco or drink beer?"

"Oh no," I replied, "I've never done either."

Then he asked, "Do you eat rib-eye steaks and barbequed ribs?"

I said, "No, I've heard that red meat is very unhealthy!" .

"Do you spend a lot of time in the sun, like playing golf?"
he asked.

"No, I don't," I said.

He said, "Do you gamble, drive fast cars, or chase women?"

"No," I said, "I've never done any of those things."

He looked straight at me and said, "Then why in the heck do
you want to live to 80?"

Have a Great Day!

============================================

Be kind to yourself and to someone else, and have a
wonder-FULL week!



Philip E. Humbert, PhD,
Resources for Success!
tm
President, The Philip E. Humbert Group, Inc.


Shameless Marketing TIP:
Dr Humbert is a professional coach, author and popular
speaker. Ready to achieve more? Imagine what's possible
with a coach! For info and over 250 pages of tips,
tools, humor and resources for your success, visit:
www.philiphumbert.com.

Copyright (c) 2003, all rights reserved.
U.S. Library of Congress ISSN: 1529-059X
You may copy, forward or distribute TIP's if this
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